When it comes to promoting their clients, agencies are 100% focused on delivering excellent results – innovative campaigns, engaging content, achieved goals & robust experience in the industry.
On the other hand, promoting their own marketing agency is one of the biggest challenge of many agencies worldwide. They never have time for that. Surprise? Not at all. We all knew that. I’ve seen the ugliest websites ever of some of the top & award-winning digital marketing agencies.
There are many platforms that are already taking your time, including Facebook, Twitter, LinkedIn, Pinterest and many others. Since Instagram is the rising star of 2019 I’ll take you through the best ways and practices to promote & market your own marketing agency on Instagram.
But first, let’s see what are the main benefits of Instagram:
- As of June 2018, there are nearly 1 billion monthly active users
- Instagram has 58 times more engagement per follower than Facebook
- There are 4.2 billion Instagram likes per day
- Over 60 percent of users log in to Instagram daily, making it the second most engaged social network after Facebook
- Every day Instagram users upload an average of 100+ million photos
- Video posts have the highest overall engagement rate (38 percent higher than image posts)
- Instagram is growing 5 times faster than overall social network usage in the United States
- In 2018 the ❤️ emoji was used 14 billion times in comments
- Most Instagram users are between 18-29 years old
- Instagram has 2 million monthly active advertisers up from 1 million in March of 2017.
In a nutshell. Instagram continues to grow as one of the most popular social media platforms across all ages, locations, and brands. It has a massive user base and it boasts higher per-post engagement rates than any other social platform. And you should be there if you’re looking for new clients for your agency.
Let’s see how to promote digital marketing services in the best possible way.
1. Set up your account
There are many hacks, tricks & ideas you can perform but there are some essential things to optimize your Instagram account for your social media marketing agency. First, you need to think of a profile name, bio & avatar.
Profile name. It’s a unique handle which everyone will recognize you by. It should be about your business & easy to learn. Remember that it will last forever and I don’t recommend changing it over time. Also, don’t use any numbers, special characters or underscores. Here are a few examples of some of the top agencies worldwide:
If you already have an Instagram profile, modify your username to be easily searchable.
Instagram bio. It should shortly describe your company, have contact information, call to action, link to the website and any data you think would be relevant to your audience.
Avatar. It will represent the company logo in a high-quality image, the best instagram profile photo size is 320 x 320 pixels. If you’re looking for other sizes, then see the guide below:
Instagram profile picture: 320 x 320 px
Instagram portait image: 1080 x 1350 px
Instagram square image: 1080 x 1080 px
Instagram landscape image: 1200 x 628
Instagram stories dimensions: 1080px by 1920px
2. Create a successful Instagram digital marketing strategy
An ocean of potential customers may be reached directly by using all the basic Instagram features, like Direct Messages, Stories, Carousel Posts, IGTV, and many others.
Social media strategy for creative agencies is a must. One of the main elements of a good strategy is having clear goals & objectives in mind, here are few examples below:
- Establish objectives
- Research competitors
- Find potential partners
- Set up a team to manage your Instagram account
- Constantly create content
- Engage in conversation
If implemented correctly it will help you demonstrate company culture to the world, showcase your team, recruit new talent, drive traffic to the website & establish a connection with potential customers on Instagram.
I am a strong believer that strategy is 3% of your work when it comes to Instagram. In the end, it’s all about the execution, content, and people you’re connecting with.
3. Cross-promote to other channels
As a digital agency you probably have a Twitter, Facebook, Snapchat, Youtube account that you might not be using. Good news! If you start being active on Instagram you can easily cross-promote the same content to other pages. Here’s how:
- Take a screenshot of your Instagram Account and share it on Facebook
- Transform the Instagram Post into a Tweet
- Make a short video & upload this on Youtube, LinkedIn & Facebook as a native video
- Create small shareable quotes to pin on Pinterest
Well you get the idea, right?
4. Emojis will boost your engagement
Some will say that a serious agency won’t use emoji because that’s childish (really, I heard that). Instagram reports that nearly 50% of all captions and comments on Instagram now have an emoji or two. Emojis are a universal way to express yourself & your agency. One thing I would recommend is don’t overuse it, keep it simple & on topic.
Did you know posts with at least one Instagram hashtag average 12.6% more engagement than posts without a hashtag?
The right hashtags can significantly bump you to a new & targeted audience. You can add up to 30 hashtags in one post, but be careful. Best brands usually recommend having up to 11+ as the interactions are highest this way or just 1-2 hashtags per post.
There are few different types of hashtags on Instagram. It’s crucial to understand the differences as they’re all targeting different audiences and will be highly beneficial when developing an effective Instagram hashtag strategy.
Instagram hashtags come in all shapes and sizes — and understanding the different types of hashtags and their corresponding audiences is key to developing an effective Instagram hashtag strategy. Here are the three types of hashtags:
- Branded Hashtags, a hashtag that’s unique to your brand and company. It can be your company name, tagline, motto, phrase, word, name of your product or something related to your brand identity.
- Campaign Hashtags are different from branded hashtags as they’re usually created for a short-term campaign but they’re perfect to use for Instagram Stories, IGTV, and Instagram Live.
- Community hashtags, let’s say you’re an influencer marketing agency and you want to use #agencylife, #officelife, #madmen while uploading a photo to Instagram.
6. Use your geotag
Whether you are a local marketing freelancer or social media agency be sure to have geotag location in all of your posts. Users may search your business location and it gives them another opportunity to find you & your content. Otherwise, users might look for posts in the same location and find out a great post from you. When asking yourself how to promote marketing agency anything will help – including this tiny-little-thing.
7. Generate Valuable Content
We all know content is the key in digital marketing and agencies are usually great at that. Now all they have to do is focus a few internal resources on growing their own full service marketing agency as they do for the clients.
Here are some content ideas for you.
- A tutorial, what can you teach the audience? Well, there are lots of things. How to become a social media strategist? How to make a content strategy for creative agencies? How to create your first Facebook Ad? How to Install Facebook Pixel? Think about that.
- Your morning routine, what’s happening in your agency each morning on a daily basis? Show that to your audience.
- Your workstation, make a photo of your desk or someone with a positive caption to help your followers get their day started!
- Latest apps you’ve found, as a digital marketing agency I’m sure you’re constantly testing new Instagram marketing apps on the market that you’ve discovered. Share this with your audience! It could be fun, simple, nerdy, goofy or just a nice app you found on the internet.
- Any books you’d recommend, there are many of them and some of them probably laying in your office, right? Take a picture & upload this on Instagram.
- A photo of your team, your followers would be interested to see the wizards behind your amazing brand.
- Thought leadership, use Instagram to visually showcase your brand’s expertise in digital marketing & social media marketing. For example, tell people how to grow a marketing agency.
- Podcasts, what’s the best marketing podcast you’re currently listening to? Share this with your audience.
- Behind the scenes, give your audience a sneak peek of what’s happening in your office, meetings and maybe the kitchen, why not? ¯\_(ツ)_/¯
- Client testimonials, the success story of one of your clients, but don’t make them too enthusiastic as they might look fake. Most importantly testimonials should look real and with interest to your target audience
- Case studies, drill into the details of your agency and tell the marketing industry what problem you solved in a unique way with one of your clients and what are the best practices you implemented?
- Industry awards, getting recognized is always a great confirmation of your success if you have any of them make sure to promote this on an Instagram agency account
- The employee of the month, people are your biggest asset – remember that. That’s why Instagram might be a great way to recognize their effort, time & dedication in the company.
- Speaking opportunities, if you’re speaking at an event then don’t forget to snap that moment with an Insta Story right on the scene, a short Instagram Live Video or an after-conference post
8. Build relationships & engage with your audience
The one goal you should always have is building relationships. Instagram is about people & conversations. Jump into conversations suggesting a tip, hint, advice or offering help. When people see you have tons of knowledge in the industry they’ll make sure to keep you in mind for their next product launch. That’s what Instagram is about. That’s what you should care about. It’s the best way to market a design agency.
Put yourself in front of Instagram. Don’t be afraid to make a short daily / weekly video with your best social media tips, Instagram trends of the month or just great things you found on the internet. Connect with as many individuals as you can to constantly promote your content in new ways. Send DMs when you have a question. Engage with influencers in your niche and industry.
Don’t lose any opportunity to create a piece of content and you’ll succeed.
Vlad Caluș is Co-Founder at Planable. Dropped out of college, moved to another country with 2 of his friends and built Planable at 19 y. o. Ping anytime on Twitter or connect on LinkedIn