When traffic is slow, life sucks. Clicks are down, conversions are down and sales are down.
It doesn’t matter how ace your product or service is, it means nothing without traffic.
The good news is that, as long as you do SEO right, you will drive more quality traffic to your website.
“But SEO is hard,” we often hear people lament. True, SEO can be a bit complex. But that’s why we’ve got 6 powerful and easy to implement SEO tips to throw your way. Let’s take a look at what you need to do to drive more traffic:
Work on Your Local SEO
If you have a local business, it’s high time that you worked on your local SEO. This is because there’s a good chance that four out of five of your customers are looking for you on Google via a local search.
What’s a local search look like? It’s a query that includes your services and your location.
For example, if I was running a dental practice in Idaho, one of my keywords might be best dental practice in Idaho.
I would also add my business to Google My Business so that when a user searches for ‘best dentist near me’ I show up in the search results.
To start ranking better for local SEO, you also need to add more online reviews to your website. Google uses this as a ranking factor, and they also add more credibility to your business.
Optimize Your Site For Mobile First Index
Most local searches come from mobile.
Not just that, but and more searches are coming from mobile in general. Mobile usage overtook desktop for the first time in 2016 and Google has now launched their mobile first index.
This means that you need to give mobile users what they want. Otherwise, you’ll be missing out on a core demographic.
To optimize your website for the mobile first index, you need to take care of the little things. For example, improve your site speed. Nobody likes a slow loading website, but mobile users are even more intolerant than desktop users and won’t wait for longer than 3 seconds. Run your page through a mobile site speed tester to see how it’s faring.
Eliminate all pop-ups from your website. These might work with desktop users but mobile users behave differently. They’re usually on the move and in a hurry for fast, actionable information. Pop-ups will only distract and frustrate them.
Adjust the way you present your headline, body copy and call to action, too. Remember that mobile users are impatient and that mobile screens are small. As such, make everything, shorter, more concise and to the point.
If you’re finding it hard to optimize your website for mobile, you can use a mobile conversion site.
Optimize For Voice Search
Stats show that roughly half of all search queries are projected to be voice by 2020. This means that if you start optimizing your website for voice search now, your traffic could easily grow at an exceptional rate.
Optimizing for voice search can be a bit of a guessing game at first because keyword research tools can’t really help you due to a lack of data. However, instead of thinking in terms of keywords, start thinking in terms of how humans speak.
See, while we might type ‘leather jackets’ into Google, no sane person is going to shout ‘leather jackets!’ into their phones. Instead, we’ll resort to natural human speech and say something like ‘Google, show me the best deals on women’s leather jackets near me?’
As well as mimicking natural human speech, it’s a good idea to optimize your website with question phrases. Why? Because most people, who use voice search, are asking questions. To find the right questions your audience is asking, you can use a tool like Answer the Public. Just pop your keyword in and see what ideas come up.
Produce Long Form Content
There’s been a debate raging for a while over what type of content performs best, long form or short form.
According to research, long-form content performs best.
This is bad news in the sense that long-form content is naturally more demanding, but there are ways to make your life easier.
For example, if you’re stuck for a topic idea, you could use the skyscraper technique. This is when you find existing content on a particular niche and work out how you could make it better. This means that you make it longer by adding more depth, value, and data.
Long form content is anything that’s over 1,200 words. It performs well because it increases the opportunities for more backlinks, and it also offers so much value to people that shares increase and your bounce rate stays low.
Optimize Your Meta Description
This is a simple but super powerful SEO tweak that can drive a lot more traffic.
Think about it, if you’re on page 1 of Google, you’ve got great visibility. But are you maximizing that visibility by encouraging more clicks with a compelling meta description?
A good meta description should include your main keyword, but it also needs to describe the benefits of your page. How are you going to solve a users problem?
To make it even more compelling, add a call to action if it’s appropriate.
Optimize Your Images
Lastly, an image is there to look pretty and it’s there to push a site visitors emotional buttons.
For you, it’s also a vehicle that drives more traffic.
How? Via simple optimization. Each time you upload an image to your website, you need to add keywords to its alt tag and description. Add your keyword to its filename, too, as doing this will help you to drive more of the right traffic.
Optimize all new images like this, but also return to old images and optimize them. This will take some time but it’s well worth it.
These are 6 powerful SEO tips that will bring more traffic to your website. Remember to optimize the key aspects of your page, such as your images and meta descriptions, and jump on the voice search and mobile revolution. Keep moving forward with your customers and you will drive more traffic.